With the worldwide renewal of the Miele corporate identity we were given the task to breathe life into their new brand Principles.
A close collaboration with the music composer, simple but profound animations, topped with an excellent Sound Design our work resulted in a heartwarming Manifesto for the global Player for years to come.
Production Breakdown Samples
Lead: MetaDesign Berlin
Concept: DNM | DREINULLMOTION GmbH
Creative Director: Robin Kornemann
Animation 2D/3D: Robin Kornemann
Music composition: Martin Lingnau